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Integrity is what you do when no one is watching. It’s doing the right thing all the time, even when it may work to your disadvantage.
Courage is being scared to death, but saddling up anyway.
Wisdom is the right use of knowledge. To know is not to be wise.
Differentiating Revenue Generation Strategies (RGS) from other advisories and consultancies in the industry involves a multifaceted approach that leverages unique strengths, methodologies, and values. Here’s how this differentiation is achieved:
Drawing inspiration military and corporate environments, RGS places a strong emphasis on understanding and mastering the customer experience. As a result, this approach is about seeing the world through the customer’s eyes and providing extra guidance and support, which is a departure from the traditional operational focus seen in many businesses.
Unlike many consultancies and advisories that add layers of complexity to a client’s operations, RGS adopts a subtractive approach. Accordingly, this means stripping away the unnecessary and focusing on the essentials that drive customer engagement and revenue growth. Therefore, this minimalist approach ensures technology serves as a tool rather than a crutch, aligning with the founder’s vision of minimalistic technology use to enhance human-to-human interactions.
RGS offers a structured yet flexible methodology to drive client success. What’s more, this proprietary approach is tailored to the unique needs of each client, ensuring personalized and effective solutions.
The firm’s commitment to working closely with a limited number of clients at any one time ensures that each client receives exceptional, personalized service. As a result, this boutique consulting model allows for deeper engagement and quicker, more tangible results, setting RGS apart from larger, less personalized firms.
The RGS bifurcated and strategic approach to simultaneously examining the human elements of revenue generation and the systems supporting the people is unique in this space. This focus on innovation and efficiency resonates with the founder’s principles of Creativity and Problem Solving.
Leveraging the founder’s 20+ years of experience and deep understanding of the evolving revenue generation landscape, RGS brings a level of expertise and insight that is rare in the industry. Accordingly, this experience informs the advisory’s strategies and recommendations, ensuring they are grounded in real-world knowledge and foresight.
Reflecting the founder’s top character traits of Love of Learning and Creativity, RGS places a strong emphasis on continuous learning and development, both for itself and its clients. This commitment to staying at the forefront of industry trends and best practices ensures that the advice and strategies provided are always cutting-edge.
By integrating these differentiators into its core operations and client engagements, Revenue Generation Strategies stands out in a crowded advisory market. The unique blend of customer-centric philosophy, subtractive problem-solving, proprietary methodologies, and a focus on innovation and expertise positions it as a leader in driving revenue growth and operational efficiency for its clients.
As a veteran of Naval Aviation, Bob undertook multiple deployments to the Middle East and other regions, leading the avionics branch for a squadron of Sikorsky H-60 submarine-hunting helicopters. His Naval career also saw him manage the operations of three recruiting stations in Vermont, akin to the role of a Sales Manager, and many other key leadership roles.
Transitioning to civilian life, Bob led a global team for a government contractor, supporting various three- and four-letter agencies worldwide in counterterrorism and anti-smuggling operations, including upsell and cross-sell activities. As an Account Executive and pre-sales engineer with a commercial AV firm, he designed, sold, and oversaw the installation of multimillion-dollar communications systems.
At Dell, Bob directed a global 12-person enablement team, transforming a 600-person Services sales team from a transactional to a consultative GTM approach. He introduced several innovative programs, including the Embedded Performance Consultant function, advanced communications and corporate storytelling, sales force assessments for baselining and benchmarking, and a dynamic coaching culture with a formalized coaching program. His leadership continued at NTT Data after its acquisition of Dell’s Services division.
Bob is the CEO and Founder of Revenue Generation Services, LLC (RGS), an advisory, consultancy, and performance coaching firm dedicated to enhancing the revenue generation capabilities of SMB and mid-market tech and manufacturing companies. Passionate about public speaking and conducting workshops on organizational development and revenue generation, Bob brings his wealth of knowledge and experience to drive significant improvements for his clients.
Based in the Dallas, Texas area, Bob enjoys life with his wife of 31 years. He’s a foodie and a self-proclaimed poor but enthusiastic golfer.
Revenue Generation Strategies, LLC
7000 Independence Pkwy
Ste. 156-114
Plano, TX 75025
